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This website explorenorthstar.com states the following, "To supply every Client-Adventurer with our superlative knowledge and unequaled attention-to-detail in planning, preparing, and training for safe and environmentally responsible global exploration." Our analyzers analyzed that the webpage said " North Star embraces the Leave No Trace." The Website also stated " Principles and encourages everyone to explore the world responsibly and ethically. This behavior helps guarantee that every outdoor adventure is enjoyed in a safe and respectful manner and ensures the long-term health of our natural world. Reading our Notes from the Field." The website's header had adventure as the most important search term. It was followed by outdoor, wilderness, and hike which isn't as ranked as highly as adventure. The next words they used was hiking. backpack was also included but could not be seen by search parsers.